Science and Technology Communications
Our most common project? To demystify a sophisticated science concept and make it understandable to lay audiences.
How do we begin such a daunting task? We start by understanding our target audiences and writing for those individuals. They can be busy grant reviewers, knowledgeable project evaluators, other journalists, organizational executives, and curious members of the public. This is a job our clients have relied on us to perform for almost 30 years.
Sounds easy but...
... it's not. There's no cookie-cutter way to easily translate the prose of an accomplished researcher into a compelling narrative for someone outside the field.
Fortunately our team includes accomplished scientists, engineers, mathematicians, and writing specialists. All of us are available to address almost any task on almost any schedule.
“It is important that the public understands basic science,
if they are not to leave vital decisions to others.”
— Stephen Hawking, Wired, Jan. 13, 2015
Copyright 2015, Ann McIver McHoes